Curated by Morley Bennett, head of sales at scaling.com
How sales leaders combine tools into a working motion. Use cases you can set up, stacks real people have published, and a guide to what is worth paying for.
The motion Morley Bennett runs as head of sales at Scaling.com.
Curator's stack
Head of sales, Scaling.com
He built the first-touch system, and the follow-up that goes out after a conversation. Granola writes the call notes. Avoma coaches the calls. Those notes land in GoHighLevel. SendBlue carries iMessage. Codex, Claude Code, and Grok Bot are how he builds.
People who have written up how they run the motion, in their own words.
Published setup
Founder, SaaStr
20+ AI agents with 1.25 humans: Qualified inbound, Artisan outbound, Agentforce reactivation; daily human tuning.
'Our 1.25 Humans + 20 AI Agents Closed 140% of What Our All-Human Sales Team Did Last Year. But I'm Not Sure That's the Real Story.'
Published setup
Business Development Rep, Anthropic
Overnight scheduled skill researches entire book; drafts emails for review; 'undiscovered usage' prompt.
'I work upwards of a hundred accounts at any given time. I'm able to cover all these accounts thanks to a skill that runs as a scheduled task overnight.'
Failed setup
Owner, Foxcove
Autonomous AI SDR on email/LinkedIn for IT services (failed).
'It ran for 3.5 months before we pulled the plug. Ava messaged 7,000 leads.' ... '0 qualified meetings'
Published setup
Account Manager, Promega
'My Prospecting Pal' GPT for prospect research and offering match.
'This has cut our lead analysis time by 1-4 hours per prospect, allowing us to focus more on relationship building.'
Published setup
Director of Growth, Workato
Zip-code routing, instant booking, Slack no-show alerts with LinkedIn reminders.
Lead-to-meeting 40-55% to 75-80% (case study, quoted outcome)
13 published setups. Submit yours.
39 workflows, grouped by the job. Each one has the problem, a verdict, the real tools, and the setup steps.
39 use cases
Reps followed up days later; prospects moved on.
Speed-to-lead ~1 week to immediate; 4x inbound close rate
Oct 14, 2026
Only 1 in 2 contact requests became meetings.
'booking about 1 in 2... went up over 80%'; meetings +71%
Oct 13, 2026
Mismatched routing killed conversion.
Lead-to-meeting 40-55% to 75-80%; +10-15% revenue
Oct 12, 2026
Can't scale inbound with SDR headcount.
2X meetings first month; $5.3M influenced pipeline
Oct 11, 2026
Human SDR team cost and churn.
1.25 humans + 20 AI agents closed 140% of prior all-human team (author notes caveats in title)
Oct 10, 2026
Leads never followed up.
72% open rate; closed deals from contacts with no prior follow-up
Oct 9, 2026
Low cold-call connect rates.
Connect rate 5.5% to 8%
Oct 4, 2026
Few cold-call meetings.
206% more meetings, 2x connects
Sep 29, 2026
Low SDR conversation volume.
266% more daily conversations; 207% more pipeline
Sep 24, 2026
Deals slow, small.
'When managers get involved... 45% increase in deal size'
Sep 19, 2026
Gut-feel forecasts.
'moved from 68% to over 90% forecast accuracy'
Sep 14, 2026
Reps unsure selling new product.
281% increase in new product ARR (multiple factors)
Sep 9, 2026
Inaccurate forecasts, slipped deals.
95%+ forecast accuracy; slipped deals -38%
Sep 4, 2026
New hires burn finite leads.
Decision-maker-to-demo ~20% to ~50%
Aug 30, 2026
Managers can't run roleplays for 1,000+ reps.
42% increase in new-hire productivity per rep YoY
Aug 25, 2026
Slow SDR ramp.
50% faster ramp than previous cohorts
Aug 20, 2026
Stale CRM, slow deal progression.
Salesforce deal progression time cut in half
Aug 15, 2026
Opportunity management time sink.
90% fewer low-value tasks; ~60% less time on opportunity mgmt
Aug 10, 2026
Notes and CRM entry eat hours.
~38 minutes saved per meeting; 1,400+ hours/quarter across 35 users
Aug 5, 2026
Follow-up drafting slow.
Follow-up time 45 to 5 minutes
Jul 31, 2026
Low enrichment coverage.
Coverage from low 40% to high 80%
Jul 26, 2026
Poor EU data coverage.
Coverage 50% to 80%+; reply rates doubled; £80,000+ saved/yr
Jul 21, 2026
Cold outbound underperforms.
Qualified pipeline +74% in one quarter
Jul 16, 2026
Missed past champions moving companies.
$1.3M pipeline in 10 weeks
Jul 11, 2026
Need pipeline fast.
$1.7M pipeline in first 3 months
Jul 6, 2026
Huge catalog, slow lead analysis.
'cut our lead analysis time by 1-4 hours per prospect'
Jul 1, 2026
Prep time limited customer time.
Win rate for new deals up 5-10%
Jun 26, 2026
Team tripled; knowledge couldn't keep up.
20% lift in productivity, about one extra day each week
Jun 21, 2026
100+ accounts per BDR.
Covers 100+ accounts per rep (qualitative; no conversion metric published)
Jun 16, 2026
90-minute manual research.
'90 minutes... completed in a matter of minutes' (no conversion metric)
Jun 11, 2026
Territory plans took 10-12 hours.
Territory plans 10-12 hours to minutes; 47% avg productivity increase
Jun 6, 2026
Manual daily research.
~280 enriched leads/day; 4-5 hours/day saved
Jun 1, 2026
Spreadsheet ROI clunky.
Built in ~1 hour; 'entire sales team has adopted'
May 27, 2026
50 people asking screening questions.
Transfer-to-close +25%; cost -85%
May 22, 2026
Missed calls, esp. weekends.
'81.6% month-over-month increase in revenue from $837,875 to $1,521,835'
May 17, 2026
100-minute response time.
Response 100 min to under 5; 40% higher call-to-meeting
May 12, 2026
900 applicants to screen.
Hired 7 SDRs from 900 applicants; saved over £50,000
May 7, 2026
250-400 signups/month unresearched.
40% more qualified opportunities in one quarter; 43% reply rate
May 2, 2026
Hoped AI would replace prospecting.
'Ava messaged 7,000 leads... 0 qualified meetings'
Apr 27, 2026